Discover Citi Custom Cash: The Credit Card That Fits You

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Citi Custom Cash is more than just a credit card; is a versatile financial tool designed to adapt to your lifestyle and spending needs.

In this article, we’ll explore in detail what makes Citi Custom Cash unique and why it might be the right choice for you.

What is Citi Custom Cash?

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Citi Custom Cash is a credit card offered by Citibank that stands out for its flexibility and personalized rewards. It offers holders the freedom to choose where they want to earn more rewards, based on their spending habits.

Citi Custom Cash

Status Card

Citi Custom Cash is considered a status card due to its association with Citibank and its exclusive benefits. Owning this card not only offers you a line of credit, but also gives you access to a number of exclusive benefits.

Main features

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One of the main features that distinguishes Citi Custom Cash from other cards is its flexible rewards program. Holders can earn 5% cash back on their chosen spending category, plus 1% cash back on all other purchases.

Benefits of Citi Custom Cash

Rewards and Points

Citi Custom Cash rewards benefits are highly customizable. Holders can choose from a variety of spending categories such as grocery stores, restaurants, gas stations, travel and more to earn 5% cash back.

How are points accumulated and what is the conversion value?

Points are automatically accumulated on each eligible purchase. There is no limit to the amount of cashback you can earn and points do not expire as long as your account is open and in good standing. The conversion value is straightforward: 1 point equals $0.01.

Trips

Citi Custom Cash offers travel benefits including trip cancellation protection and car rental protection. Additionally, holders can access exclusive offers on hotels, airlines and car rentals.

Exclusive Experiences

Citi Custom Cash holders have access to exclusive experiences such as pre-sale tickets for concerts and sporting events, as well as access to exclusive dining experiences.

Other benefits

The card also offers a number of other benefits, such as protection against purchase theft and damage, an extended warranty and emergency insurance abroad.

Eligibility Requirements

Approval Criteria

Minimum requirements to apply for Citi Custom Cash include having a good credit score and an adequate minimum income.

Income and Credit Profile

The expected income and credit profile of Citi Custom Cash applicants varies, but you generally need to have a stable income and a good credit score to be approved.

How do I apply for the Citi Custom Cash Card?

To apply for the Citi Custom Cash card, follow these steps:

  1. Visit the official Citibank or Citi Custom Cash website.
  2. Look for the credit card request option.
  3. Fill out the online registration form with your personal information, such as name, address, annual income, among others.
  4. Select Citi Custom Cash as the card you want to apply for.
  5. Read the card terms and conditions.
  6. Submit the request.
  7. Wait for the credit analysis and the bank’s response.

If approved, you will receive your new Citi Custom Cash card in the mail within a few business days. Make sure you read the card’s terms and conditions carefully before applying.

Fees and Associated Costs

Annual Fee and Other Fees

Citi Custom Cash has no annual fee. However, other fees may apply, such as international transaction fees, late payment fees, and cash advance fees.

Comparison with Other Cards

Citi Custom Cash vs. Other Cards

Citi Custom Cash stands out from other credit cards with its flexibility and customizable rewards. Compared to other rewards cards, it offers a higher cashback rate on specific spending categories.

Comparison with Other Luxury Cards

While the Citi Custom Cash isn’t considered a luxury card, it offers a number of benefits and rewards that make it an attractive choice for those looking for a credit card with significant benefits.

How to Maximize Your Citi Custom Cash Benefits

Tips and Strategies

To maximize the benefits of Citi Custom Cash, cardholders can make the most of 5% cash back spending categories by carefully choosing where to use the card to get the most rewards.

Accumulate and Spend Points Efficiently

Cardholders can accumulate points efficiently by focusing their spending on categories with 5% cashback and using the card for regular expenses.

User Reviews and Testimonials

Real Experiences

Citi Custom Cash users praise the flexible rewards program and additional benefits offered by the card. Positive reviews highlight the ease of use and generous cashback rate.

Positive and Negative Reviews

Cardholders appreciate the simplicity and effectiveness of the Citi Custom Cash rewards program. However, some criticism points to the limitation of spending categories with 5% reimbursement.


In short, Citi Custom Cash offers a unique combination of flexibility, generous rewards and additional benefits, making it an attractive choice for those looking for a credit card that fits their lifestyle and spending habits. Consider whether Citi Custom Cash fits your financial needs and lifestyle, and make the most of the benefits it offers.

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